001

2024

Turrinha is a cultural platform for transdisciplinary research-driven practices and critical discourse.
'Turrinha' is derived from the Portuguese word 'turra', which means hitting someone with your head or forehead. This concept of 'turra' inspired the platform's visual identity, with the logo symbolizing the dynamic and impactful collision of ideas.

The visual identity for Turrinha was crafted to embody contrast, legibility, and an informal yet serious aesthetic. Utilizing a vibrant and colorful palette, the design creates a visual language that is both inviting and stimulating. The icon, an abstract representation of collision, underscores the platform's commitment to fostering innovative and critical engagements.

002

2023

The 'Centering Journal' is a collaborative creation in partnership with organizational psychologists, purpose-built for use during LeafCo's wellness retreat programs. This journal is thoughtfully structured, with the largest section comprising dotted pages for participants to write and use as needed. It also includes 'Journaling Tips' and 'Wellness Tips' sections to enrich the user's experience. The design philosophy behind the 'Centering Journal' revolves around minimalism, employing simple illustrations and a gradient that emanates from the center, symbolically reflecting the essence of its title.

003

2023

LeafCo runs retreats, meet-ups, and events aimed at promoting holistic wellness and mental health awareness for digital workers. They leverage psychology and social sciences research to inform their designs, grounding them in an evidence base and sharing tools that are accessible and practical.
The brand visual language for LeafCo draws inspiration from the tranquility of nature and the vibrant spirit of growth, reflecting these influences through a harmonious fusion of colors, the distinctive shape of the logo, and a series of illustrations, each one crafted to resonate with LeafCo's values and mission.

004

2023

Torrinha AIR, an artist residence program, concludes each residency session with a group exhibition featuring its resident artists. This was the poster of one of these exhibitions, titled 'Doors Wide Open', held in June 2023 at Centro Comercial de Cedofeita in Porto.

005

2022

In the run up to their multi-channel launch, Ofa Karri, specialising in essential oil remedies, commissioned Tales of Tomorrow Studio (which I was part of the team at the time) to create an extensive portfolio of photo and video content for usage across all media platforms.
TTM’s benchmark analysis revealed a competitive landscape saturated with sterile images and decorative retro-opulence. Ofa Karri was positioned as a new world of sensual self-care, celebrating what it means to be human and connected to the ancient wisdom of nature.
With over 700 photos and 100+ videos, Ofa Karri’s new image library tells a story of human indulgence and wellness rituals powered by the hands-on healing power of plants.

See more about the project here ︎︎︎
OFA KARRI website ︎︎︎